We're a team of digital natives based in Copenhagen, puzzled by the dullness of the in-store experience.

Our initial focus was on delving into the digital realm of retail to identify areas where we could enhance the appeal of physical stores for digitally and socially inclined shoppers. Through our research, we discovered that many young people enjoy taking photos and sharing them with their friends to seek validation.

Originating as a university thesis, we are now ready to make a change

After pitching our idea for GANNI, we started to develop our smart mirror. Through numerous rounds of testing and refinement, we are proud to announce that we are now prepared to launch our first version.

Meet the team

Elias Hauerslev Bendtsen

Co-founder, Chief Executive Officer

Emil Møller Lind

Co-founder, Chief Technology Officer

Mads Larsen

Partner & Chief Operating Officer

Júlía Huang

Partner & Chief Product Officer

Jakob Espersen

Developer